How Does ARBook Promotional Media For MSME Crafts Using Augmented Reality Marker Tracking Works?

Authors

  • Hardika Dwi Hermawan Universitas Muhammadiyah Surakarta, Indonesia
  • Zakky Muhammad Noor Desamind Indonesia Foundation, Indonesia
  • Titik Ulfatun Universitas Muhammadiyah Surakarta, Indonesia
  • Septiarida Nonalisa Statistics Indonesia, Indonesia
  • Agatha Saputri Universitas Negeri Yogyakarta, Indonesia
  • Irma Yuliana Universitas Muhammadiyah Surakarta, Indonesia

DOI:

https://doi.org/10.46306/bbijbm.v1i2.10

Keywords:

Promotional media, AR Book, Augmented Reality, MSME

Abstract

The present study aimed to develop a virtual book displaying Jogja craftwork using Augmented Reality (AR) technology as an interactive promotional media to advertise handicraft products originated from the Special Region of Yogyakarta. "Buku Kerajinan Jogja" (Jogja Handicraft Book) application under this research was developed through Research and Development (R&D). The first stage of its Development was needs analysis and literature study, followed by designing the application using Use Case driven object modeling. The next was the development stage of the application and its functional testing by two media experts. In the fourth stage, two-steps software testing was carried out, namely (1) verification and validation test, and (2) quality and feasibility testing to examine its functionality, usability, portability,  efficiency,  maintainability,  and reliability  (ISO  9126-1).  The findings suggest that (1) the Development of the product, Buku Kerajinan Jogja,  might have gone through a  series of proper software engineering processes from design to testing consistent with the desired specifications. Secondly, (2) the overall performance of Buku Kerajinan Jogja seems to be "Good" with test results of 82.98%, 82.5%, 83.3%, 85.0%, 75.0%, 75.0% consecutively for usability, functionality, reliability, portability, maintainability, and efficiency (ISO 9126-1).

Downloads

Download data is not yet available.

References

Affan, B. N., Suryanto, A., & Arfriandi, A. (2018). Implementation of augmented reality as information and promotion media on Dieng tourism area. INSIST, 3(1), 128-133.

Alhumaidan, H., Lo, K. P. Y., & Selby, A. (2018). Co-designing with children a collaborative augmented reality book based on a primary school textbook. International Journal of Child-Computer Interaction, 15, 24-36.

Atmojo, M. E., & Fridayani, H. D. (2021). An assessment of covid-19 pandemic impact on Indonesian tourism sector. Journal of Governance and Public Policy, 8(1), 1–9. https://doi.org/http://dx.doi.org/10.18196/jgpp.811338

Azuma RT. A Survey of Augmented Reality. Presence: Teleoperators and Virtual Environments 1997:355-385

Berman, B., & Pollack, D. (2021). Strategies for the successful implementation of augmented reality. Business Horizons, In Press. https://doi.org/https://doi.org/10.1016/j.bushor.2021.02.027

Erwin, S., Undang, S., & Aditya, G. Y. (2016). Implementasi Teknologi Augmented Reality Pada Buku Panduan Wudhu Berbasis Mobile Android. JOIN Vol. I No. 1. 2527, 9165.

Ferrer-Torregrosa, J., Torralba, J., Jimenez, M. A., García, S., & Barcia, J. M. (2015). ARBOOK: Development and assessment of a tool based on augmented reality for anatomy. Journal of Science Education and Technology, 24(1), 119-124.

Hardilawati, W. L., Sandri, S. H., & Binangkit, I. D. (2019). The Role of Innovation and E-Commerce in Small Business. vol, 373, 83-87.

Hermawan, H. D., & Arifin, F. (2015, November). The Development and analysis of quality of" Batik Detector" as a learning media for Indonesia Batik motifs Android based in Indonesian School of Singapore. In 2015 International Conference on Science and Technology (TICST) (pp. 281-287). IEEE.

Hermawan, H. D., Saputri, A., & Hafizhah. (2018, June). Augmented reality T-shirt for product promotion. In AIP Conference Proceedings (Vol. 1977, No. 1, p. 030036). AIP Publishing LLC.

Indonesian Institute of Sciences. (2020). Dampak wabah corona untuk perekonomian Indonesia. Indonesian Institute of Sciences. http://lipi.go.id/berita/single/Dampak-Wabah-Corona-untuk Perekonomian-Indonesia/21964

International Labour Office. (2019). Financing small businesses in Indonesia: Challenges and opportunities. International Labour Office. https://www.ilo.org/wcmsp5/groups/public/---asia/---ro-bangkok/---ilo- jakarta/documents/publication/wcms_695134.pdf

Kannaiah, D., & Shanthi, R. (2015). The impact of augmented reality on e-commerce. Journal of Marketing and Consumer Research, 8, 64–73. https://core.ac.uk/download/pdf/234693855.pdf

Kementerian Koperasi dan UKM. (2019). Perkembangan data usaha mikro, kecil, menengah (UMKM) dan usaha besar (UB) tahun 2018-2019. https://www.kemenkopukm.go.id/uploads/laporan/1617162002_SANDINGAN_DATA_UMKM_2018-2019.pdf

Nursini, N. (2020). Micro, small, and medium enterprises (MSMEs) and poverty reduction: empirical evidence from Indonesia. Development Studies Research, 7(1), 153–166. https://doi.org/10.1080/21665095.2020.1823238

Pachouti, A., & Sankalp, S. (2016). Barries to innovaton in Indian small and medium-sized enterprises (Issue 588). https://www.adb.org/sites/default/files/publication/189392/adbi-wp588.pdf

Purwandari, B., Otmen, B., & Kumaralalita, L. (2019, July). Adoption factors of e- marketplace and instagram for micro, small, and medium enterprises (MSMEs) in Indonesia. In Proceedings of the 2019 2nd International Conference on Data Science and Information Technology (pp. 111-116).

Rahimi, R., Hassan, A., & Tekin, O. (2020). Augmented reality apps for tourism destination promotion. In Destination Management and Marketing: Breakthroughs in Research and Practice (pp. 1066-1077). IGI Global.

Rasid, N. B. M., & Buang, N. A. (2019). The tendency towards entrepreneurship among students of Maktab Rendah Sains Mara (MRSM). Indonesian Journal on Learning and Advanced Education (IJOLAE), 1(1), 1-8.

UNDP Indonesia/LPEM FEB UI. (2020). Impact of COVID-19 pandemic on MSMEs in Indonesia. https://www.id.undp.org/content/dam/indonesia/2021/docs/INS- Report Impact of COVID-19 Pandemic on MSMEs in Indonesia.pdf

Wibowo, P. (2020). McKinsey: Micro, small & medium-sized enterprises can contribute $140B to Indonesia’s GDP by 2030. Indonesia-Investments. https://www.indonesia- investments.com/news/todays-headlines/mckinsey-micro-small-medium- enterprises-can-contribute-140b-to-indonesia-s-gdp-by-2030/item9337

Downloads

Published

2021-08-30

How to Cite

Hermawan, H. D. ., Noor, Z. M. ., Ulfatun, T. ., Nonalisa, S. ., Saputri, A. ., & Yuliana, I. . (2021). How Does ARBook Promotional Media For MSME Crafts Using Augmented Reality Marker Tracking Works?. BINA BANGSA INTERNATIONAL JOURNAL OF BUSINESS AND MANAGEMENT, 1(2), 104–118. https://doi.org/10.46306/bbijbm.v1i2.10